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Bachelor of Arts in Communication (Journalism and Public Relations / Journalism and Development Communication)

Journalism and Public Relations:

The Journalism and Public Relations option introduces students to the methods and techniques for gathering, processing, and delivering information in print, digital and broadcast media. The course also covers areas in event management, media relations, crisis management, and branding as well as other public relations principles and practices.

Journalism and Communication for Development:

By combining Journalism and Communication for Development, this option helps students develop a unique understanding of the application of print, digital and broadcast media in sustainable development. The course covers areas in participatory development, theatre for development, advocacy and campaigns. Students who take this course will work in areas of behaviour change communication, campaigns and awareness in health, agriculture, community development and social marketing using tools of mass media.

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