CREATIVE ENTERPRISE PROJECT BRIEF
Creative Enterprise is a project of training, mentoring, networking and secondments across the Creative Industries, led by the British Council. The project’s vision is to be Africa's most respected and effective scheme for developing aspiring creative entrepreneurs.
The creative industries are one of the UK's success stories. They generate around 7.5% of the country’s Gross Value Added, employ close to 2 million people and are growing at over double the rate of the wider UK economy. The Creative Enterprise programme will:
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Share the experience and expertise of the creative industries in their respective countries and the UK with young people across the participating countries in Sub Saharan Africa.
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Offer the best African creative entrepreneurs an opportunity to find pathways into the developed world markets, with the UK as their principal partner.
We want to affect the lives of many young entrepreneurs and aspiring entrepreneurs for the better, and take the most creative and most able on a journey that will radically improve not only their own life prospects, but their ability to act as forces of positive change within their own countries.
The benefits that the participants will derive vary from being given the first steps in training to fill the skills-gaps that can hold them back, to having increased access to culture and cultural skills (derived through the implementation of new practices, learning and enhanced networks), to opening up opportunities to more effectively or lucratively exploit their creativity.
