The University's website is the 28th most browsed by Kenyans. It is the third most popular local website after The Nation Media Group (ranked 17) and The Standard Group (ranked 18).

The e-mail giant, Yahoo is the most visited site by Kenyans, followed by Google. Facebook is third, YouTube is at number seven, and WikiPedia ranks eighth. Strathmore's is the only university website in the top 100. According to David Ndungu, Microsoft's Marketing Manager for East and Southern Africa, only 3 million Kenyans have internet access. Of these, 90% use the internet to access email. (See: http://www.strathmore.edu/pdf/ictc-08/local-content.pdf).

The survey was carried out by Alexa, a Web Information Company that computes traffic rankings based on three months of aggregated historical traffic data obtained from diverse traffic data sources. Alexa computes the reach and number of page views for all sites on the Web on a daily basis. Reach measures the number of users to a given website, while page views measure the number of pages viewed by site visitors.

The traffic rank is based on a value derived from these two quantities (reach and page views) averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). This indicates that most people find the Strathmore site relevant and informative.

The University is in the process of re-designing its website to give it a new look that will make it easier to use. Stephen Momanyi, the University's webmaster says that the new site should be in operation from mid-November. "The project's focus is on the site's general outlook, ease of navigation and management of content," Momanyi said.

Traffic Ranking Source: http://www.alexa.com