Caroline Nyambura Wanjohi graduated with a BCOM in Marketing and Administration last year. She now works as a CSR Coordinator at BIDCO Oil Refineries, the leading manufacturers and marketers of edibles (oils and fats) and HPC (Hygene and personal care products). She tells us about her daily work, which is centred on giving back to the community and helping those in need.
I am involved in quite a number of activities such as health & hygiene campaigns, following up on monthly donations and environmental awareness campaigns. It is a dynamic and very interesting field because most of the work is conducted out-of-office.
One needs to be very vocal in their communication and interpersonal skills. You also need to understand the language of your audience very well. The best thing about CSR is that you not only educate consumers and the society about the company but you also teach the members of society and you learn a lot from them. CSR is an eye-opener to many of the problems the society faces and this creates an opportunity for most corporations to get the un-tapped market that cannot easily be identified by other business areas.
I have been involved as a spear-header in some of the CSR activities like Bidco Handwashing Campaign at General Kago Primary School in Thika, Monthly Donations to various children’s homes and Tree Planting at Aberdare Forest.
Carrying out Bidco Handwashing Campaign during the ‘Global Handwashing Day’ at General Kago Primary School in Thika
Carrying out the Bidco Monthly Donations to various children’s homes
Carrying out Bidco Tree Planting exercise at Aberdare Forest, Kieni region