Vision

To be a pace setter and a standard bearer in the Hospitality and Tourism sector in Africa by:

• Developing and safeguarding the industry's business interests
• Teaching world renowned industry professionals
• Strengthening the existing industry workers
• Dissemination of information derived from basic and applied research

Mission

Strive to produce Hospitality and Tourism professionals of industry's global standards in operations, management, service, research and technology, founded on firm academic, moral and professional ethics.

Values

It is about forming professionals with comprehensive knowledge of the industry, with entrepreneurial minds, with a vision for the industry, attentive to competitiveness, and with a sense of business economics with measurable and positive results.